BBMI - Case study

Customer Success Story


Beyondbmi is an innovative healthcare services provider that offers sustainable weight loss through a medically led comprehensive program involving doctors, dietitians, and health coaches. In order to provide this service to their customers, Beyondbmi developed a custom digital platform that provides program access to their users, including electronic health records, and with access by the medical professionals to interact with their patients efficiently. 

BoatyardX partnered with Beyondbmi to deliver an enhanced user experience and drive growth in their existing user base. The mobile app would allow users to access the digital platform from the comfort of their homes, making it accessible to even those in remote locations or with limited mobility.





How BoatyardX supported Beyondbmi

  • Provided a partnership approach with planning aligned to key business milestones.​

  • Maintained delivery momentum and collaborative engagement through an integrated team working on a single backlog.​

  • Provided Beyondbmi with a steady state team focused on delivering BAU with the ability to respond to changing business requirements.​

  • Provided Beyondbmi with the desired flexibility to hire for key internal roles in line with their long-term strategy.

  • BoatyardX leadership provided both product and technology support and guidance to the whole team as they navigate new challenges entering the growth phase. ​

  • Supported Beyondbmi in developing and maintaining a high-level, value-driven product roadmap supported by a more detailed quarterly plan aligned to business outcomes. ​

Key Challenges

  • Build a mobile app to deliver an enhanced user experience to drive growth in their existing user base.

  • Connect core back-end APIs with the mobile front-end and integrate various third-party components.

  • Navigating the App stores submission process to prepare for a successful launch.


  • Support the client in maturing their technology and product capabilities.
  • Support with feature prioritisation and product roadmap development.
  • Work in collaboration with the client to deliver an MVP Mobile experience within a rapid four-month sprint.


  • One team: The client and their team are along the journey with us, understanding the needs and iterating with rapid decision-making to launch the MVP on time in Android and iOS.

  • User first: Giving a better tool to a group of patients eager to have tools to continue their health journey was the priority when improving from a basic web app to an enhanced user experience mobile app.

  • Healthcare tech: Implementing a product along the way while receiving feedback and identifying key points from the user journey was possible working with a multidisciplinary team focused on tech and thinking about healthcare.

  • Optimized Performance: Implementing a mobile app allows the customer to enjoy optimized performance, leading to quicker load times, smoother interactions, and a more seamless user experience.

  • Native Functionality Integration: Integrating third-party vendors to ease the mobile experience with the mobile app makes it possible to leverage a device’s native features, such as camera and push notifications. BBMI customers can easily have their appointments with their doctors and dietitians on their mobile phones with a seamless experience.

BoatyardX Services

  • Discovery Services
  • Product architecting and planning
  • Full-stack development
  • UI/UX design
  • DevOps


  • Frontend: React
  • Backend: Node.js
  • DevOps: AWS
  • UI/UX design: Figma